SWOT analysis of India as a hot investment destination for the top wedding brands:

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Wedding Industry statistics:

Estimated Industry size: US$ 30 billion

Growth rate: 20% per year

Budget range of planned weddings: US$ 20,000 to US$ 4 million

Premium on destination wedding: 30% to 40%

Strength & Opportunity:

1.      Growing purchasing power and willingness to spend.

2.      Rising consumer aspirations.

3.      Growing influence of Punjabi customs of mehendi  and music.

4.      The expansion of customized designer outfits, accessories and jewellary as big ramp designers open boutiques on high street.

5.      A mushrooming of beauty salons that offer professional make-up finishes at varying price point- with special deals thrown in.

6.      Comfort factor for hosts who can out-source wedding organization to professionals.

Weaknesses and Threats:

1.      Government regulation and policies in regard to FDI investment.

2.      Critical cultural knowledge is required as India has a great range of diversified culture and customs.

3.      Indigenous event management players has access to the details of wedding customs and rituals that can put them to advantageous position in getting leads of the clients.

4.       Entry of the well known brand would threaten the Indigenous wedding planning companies to lower their consultancy and service charge.

Some of the international brands are coming up with the limited edition products that connect with the ethnicity of the Indian. The classic example of it is Genesis Luxury, the Marketing and Distribution Company for many international luxury labels in India.