Web-surfing
worldwide can be a lot of fun in searching for the trend that would cover
online space this year. Amongst the top five online trends that wedding
industry is engaged in are: social media brand management, social networking, online
reputation management (ORM), Digital caravan (nomads), and wedding games.
1.
Social media brand management: Managing
wedding brands through the effective use of social media is a new buzz around
the brand. The idea is to build brands through blog postings, networking on the
Twitter, brand awareness on Facebook, Pinterest and Youtube etc. rather than
using e-mail, back-linking etc. as a traditional marketing techniques. Social
media brand management is all about building brand persona, engaging social
networks and bringing close connection with that of industry influencers, news
broad casters etc. that brings awareness of the brands in the wedding industry.
Social media brand management needs to target personal interest and choice of
the potential fan followers, so as to bring personalized connection while
interacting with them.
2.
Social
networking: Building online network of different people may not be of immediate
benefit for a wedding company but such connection is very useful for
professional or personal reason. Linking with different people brings value and
can be helpful in adding more future connection and ultimately bringing more
exposure to the business itself.
3.
Online
reputation management: Online brands like The Knot, Wedding bee, Wedding wire,
wedding alert and many more such brands are very conscious and alert in
managing their reputation. They are active on Facebook, twitter, U-tube etc. in
not only conveying what they are doing, but also how they are delivering so as
to build more trust amongst their prospective clients.
4.
Digital caravan (nomads): Online channels have totally changed the
working pattern of work-force engaged in this sector. E-commerce and internet
business has bought in more flexibility in work and similarly locations from
where they are working. E-wedding has taken the similar route of flexibility in
working pattern and inclusion of digital nomads as their work-force.
5.
Wedding games: The recent survey has
also pointed out towards the time spent on online games and entertainment. Wedding
games as the recent trends allow users to entertain themselves in the similar
fashion as that of the other games.
No comments:
Post a Comment