Product Reviews

Tweet

Product Review

Event Management Companies should be ready to pin their interest..... 

An event management company takes various routes to reach their end customers some of them are making an effective use of social media platform like Facebook, Twitter, M-space and many more to come. Apart from the use of social media platform, large chunks of their budget are being spent for sponsoring advertisement, traditional marketing method or taking advantage through offline route. Well, the different route followed could be labeled to have following conditions in their own right, such as financial capabilities of Event Management Company, resources, their experiences that worked as a guide to switch from one mode to another and their comfort in hanging with the one factor that has always paid them in the past.

Advantages of using Pinterest

Sharing of similar interest:

Forward looking companies always try to look ahead for better online avenues that are easier and effective, apart from the other opportunities that are available on internet. Pinterest is one of the dark horse amongst the social media circles that would change the dimension of internet marketing through internet. Pinterest simply tries to club all those with similar interest on one board and one can find several other similar board in the same way as that of the virtual bulletin board. Once the user pins in their interest on one of such board they can use this for their future reference.

Pinterest and Tumblr can be used as co-existing online marketing strategies: 

One may argue the similarities of Pinterest with that of Tumblr that they are similar in their visual board style layouts. Well, the differences lie on the origin of the source as it is not possible to view all the contents of Tumblr on a single page and thus has to create new blog for new images. Since Tumblr is entirely into the business of blogging services, it can be inferred that they are similar with the differences and Event Management Companies should find opportunities in the online platform like Pinterest apart from making effective use of platform like Tumblr.

Disadvantages of using Pinterest:

 Consequences of copy-right violations:

On contrary to the advantages with the use of Pinterest, the word “caution” is the point to note while dealing with such sites. Undoubtedly, the site is interesting and fabulous in its look and usage but at the same time it is giving a tough run to those whose original work are violated. Some of the photographer and artist do not give a heed to copyright violation and their argument lies in the fact that directly or indirectly, these violators are working as a publicity agents for their products. But not to mention, the grim scenario can land such agents into serious legal implications thereby putting more pressure on their purse.

Thus with the advent of new online channels the advantages can be enormous for the event management company, but my personal suggestion would end with the one line note is “to handle with care”.