Customizing your wedding through Event
Management Company, are no longer the sole privileges of super rich. More
consumers are hiring event planners and designers to tailor-made the occasion
to suit varied pockets.
Destination weddings,
though they cost 30%-40% more, are hot. Wedding outfits, accessories and
make-up services are also seeing a huge amount of personalized choice and
couture businesses are growing at rate of 20% as more and more consumers are
not averse to experimenting. Today, it is not just about brides and grooms
anymore but the trend has shifted to friends and family who comes for the
occasion for that perfect look.
“The wedding market was
no where ten year back, and then it arrived for the richest. Today it is for
everyone ready to spend little extra”- by an executive partner from an Event
management company. He continued “Recently one of the client spent US $ 80,000
for her weddings that was organized and managed by us”. Well to compare typical
Indian weddings in the US cost three times the average American ceremony. This
is the reason why global salon brands are looking ways to enter the rich Indian
market. While interviewing another US based NRI invited 300 people and spent
US$ 90,000 for “a well managed and stress free wedding”. He added that thanks
to the planners, he and his wife did not miss out the fun and celebrations. The
estimated US $ 30 billion Indian wedding industry is growing at 20% annually
and the new figure is expected to come in the near future. Such figure can be
assumed to be a honey trap for top wedding brands in providing wedding services
in the potentially huge wedding market like India. To read the potential of the
Indian wedding market read my next blog on: SWOT analysis of India as a hot investment destination for the top
wedding brands.
These Wedding planners offer one stop
solutions that includes venue selection and design, dress and jewellary design
and selection, florist services, catering, entertainment troupes and designed
program, make-up services, gifting and guest management services. The role of
the wedding planners can range from selecting a perfect venue for wedding and
finding the right kind of catering services that can cater to the needs of
customary foods and drinking habits in a particular region. Apart from right
selection of venue and catering services the events planners are also consulted
for invitation card designing and getting the type and style of return gifts.
With so many regions and so many cultures to follow the biggest challenge for
the event planner is to create a delicate balance of all rituals observed in a
particular culture and also not losing sight of the glamour factors. In some
cases it is totally left to the creativity and skills of the event planner so as
to how they can make the whole wedding events memorable.
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